Brand strategyfor ideas thatmove.

Position Kazakhstan for international travellers without relying on clichés, while aligning a national destination story with senior public-sector stakeholders.

In collaboration with Media Gurus Inc., I helped shape the national tourism brand concept and strategic narrative, then translated it into the script for the international promotional video “Where Are We Flying?”. The film carried the positioning into a clear, memorable story for global audiences.

Help an established international education movement enter Kazakhstan with communication grounded in local audience realities rather than simply translating a global message.

I conducted qualitative research across the international network, including interviews with participants from Bangladesh, Russia and London, and translated those findings into actionable audience insights and a locally relevant communication strategy.

Refresh perception of the former KazUEFMT and create a clearer, more contemporary platform for communicating the university’s relevance to different audiences.

I led market research, competitor analysis and international benchmarking, then developed the brand platform, naming directions, slogans, audience segmentation, tailored key messages and guidance for social-media communication.

Build a new office and educational furniture brand for Kazakhstan’s major markets while creating a strategic foundation strong enough to support future export ambitions.

I researched the market landscape, competitors and customer touchpoints, then developed the brand platform, naming directions and slogans. The visual identity was created in collaboration with Appazov Branding Agency.